Review: Guinness EIS

Archived article

Archived article: please remember tax and investment rules and circumstances can change over time. This article reflects our views at the time of publication.

This latest tranche of investment for Guinness EIS seeks to invest in a diverse range of non-correlated businesses. 


  • Latest tranche of investment from established EIS manager Guinness
  • Targeting a portfolio of diverse businesses
  • £1.25 per £1 invested target after 4-5 years (not guaranteed)
  • Evergreen offering
  • You can apply online

The manager

Guinness Asset Management is a specialist fund manager with assets under management of approximately £1.2 billion and approximately £140 million invested in EIS and estate planning assets. The Guinness EIS was launched in 2010. 

Six key people, including Edward Guinness and Shane Gallwey, work in the Guinness EIS team, which manages this generalist EIS alongside the sustainable infrastructure IHT investments.

The offer

The managers will consider investments in businesses which have: 

  1. Experienced management teams
  2. Good visibility on future growth
  3. Expanding working capital requirement.

They must also have EIS advance assurance. Guinness will invest between £500,000 to £5 million per company. 

The management team has identified a range of businesses in the above areas. Some of their latest investments include:

  • Alexa Chung: high-quality fashion brand launched by the international model, Alexa Chung. 
  • Great British Prawns: land-based breeding and supply of prawns
  • Gravity Fitness Limited: trampoline parks offering fitness classes, party venues and open jump sessions

Guinness tends to invest only in equity, avoiding businesses with high leverage as the manager wants to have claim over the cashflow of the business to help mitigate risk. Please remember: all investments can fall as well as rise in value, so you could get back less than you invest. 

Target return

£1.25 per £1 invested is the target return (which is not guaranteed). This is intended to be a four to five-year investment but timeframes are not guaranteed.

Exit strategy

As the companies chosen will all be very different, there is no predetermined exit strategy. Exits could potentially be achieved by way of trade sale, IPO, leveraged buyout or liquidation. Guinness have exited over twenty private and listed EIS-qualifying companies since 2016. However, past performance is no guarantee. 


This could be a very diverse portfolio of investments. Therefore, it is quite difficult to assess the individual risks of potential underlying companies. One of the bigger risks is simply that this is a relatively new area of investment for Guinness who has previous specialised in renewable and infrastructure assets.

The usual risks with unquoted companies apply to this EIS offer. For instance, EIS investments are illiquid and capital is at risk. Investors should only invest money they can afford to lose. The value of tax relief depends on circumstances and tax rules could change. 

Fees & charges

Please see the EIS fund page for details, where you will also be able to download the fund documents.

Wealth Club aims to make it easier for experienced investors to find information on – and apply for – tax-efficient investments. You should base your investment decision on the provider's documents and ensure you have read and fully understand them before investing. This review is a marketing communication. It is not advice or a personal or research recommendation to buy the investment mentioned. It does not satisfy legal requirements promoting investment research independence and is thus not subject to prohibitions on dealing ahead of its dissemination.

Apply now

Download offer documents and apply online

Go to offer page