Review: Par Equity EIS Fund

Archived article

Archived article: please remember tax and investment rules and circumstances can change over time. This article reflects our views at the time of publication.

These days investors are overwhelmed with brilliant new ideas promising to be the next big thing. A start-up destined to be the next Facebook; a gadget touting itself as the new iPod; a drug promising to change the face of medicine. The skill lies in selecting investments with the potential to unlock commercial opportunities, not just big ideas.

That’s where Par Equity, the managers of the Par EIS Fund, believe they can help. They aim to marry innovation with commercial opportunity. The fund invests in innovative SMEs with high growth potential, alongside seasoned entrepreneurs. They invest in what they call the “equity gap”. This is the area beyond the reach of most business angels but not quite big enough for private equity to be interested.

Par Equity has a relatively cautious approach to these early-stage technology businesses, although the fund remains a high-risk, high potential return investment. The fund steers clear of companies with over-egged valuations favouring those with defensible intellectual property, a proven track record of sales and a positive response from early adopters or consumers. 

Highlights

  • Growth EIS opportunity centred around innovative technologies
  • Co-investment strategy with proven business angels 
  • Record of exits
  • Marries innovation and commercial opportunity
  • Minimum £20,000 

The manager

Based in Edinburgh, Par Equity provides both intellectual and financial capital to early stage companies. Par made its first investment in March 2009 and launched the EIS fund in late 2012. The fund was primarily formed to invest alongside the Par Syndicate.

Par Equity­­­­ sources deals for successful entrepreneurs or high flyers who are looking to reinvest the proceeds of a business sale or their earnings. These business angels make up the Par Syndicate, around 130 people. Broadly speaking half are entrepreneurs who have realised their businesses and the other half are professionals (e.g. high-ranking lawyers and accountants). 

These angels are central to the investment process. On one hand, they provide Par Equity with deal flow. For instance, if an entrepreneur or group of entrepreneurs come up with a new mobile app, they may approach a member of the syndicate who has previously had success in that area. The member in turn will pass the opportunity, alongside their views, on to Par Equity. 

On the other hand, the business angels offer intellectual capital and skills Par Equity may not have in-house. The investment team has a great deal of experience but concedes they will not have a firm handle on all the technologies they see, so, they will ask the Par Syndicate to validate the technology and market opportunity they are looking at.

Watch a video interview with Andrew Noble, partner at Par Equity:

The offer

Investments are made in companies which are largely revenue-generating but pre-profit at the point of investment. Par Equity tends to participate in investment rounds of at least £0.5 million. The fund is largely sector agnostic but will not participate in biotech or anything Par Equity deems to be morally dubious: for instance, the manufacture of armaments or weapons technology.

Before considering an investment, Par Equity will ask two key questions. Firstly, does the idea or technology have a competitive advantage? Secondly, is there a buyer for it?

Geographically, they believe there is an arc of opportunity from Belfast through the north west of England up into Scotland. Businesses within the area operate from lower-cost properties, employ smart people for less and don’t succumb to the hype sometimes afforded to businesses in the south east.

Moreover, Par Equity, whilst focused on UK businesses, looks for companies with the potential to go global – which it argues can be done more easily outside London.

To take advantage of this opportunity, Par Equity use a collaborative co-investment model. The fund will not invest unless angels in the network are also investing. This provides an extra layer of due diligence, and the angel investments should help ensure investee companies don’t become lifestyle businesses.

Par Equity argues that if an investment manager simply doles out funding to ten businesses, they will focus predominantly on only one or two. They may not intend to, but it is only natural. Some will do better than others. 

By having an angel invested, there is a party with skin in the game. The angel is very unlikely to have participated in all the deals, so their investment should be one of their main priorities. As such, they will monitor and tend to it closely. 

Additionally, support for investee companies will be given by Par Equity’s Advisory Panel. This is formed from the angel network and comprises individuals interested in taking a more active role in supporting the businesses. Investee companies need different levels of support from different areas at various times and access to a flexible pool of expertise should be a benefit.

Typically, Par Equity will nominate someone to the board of investee companies. Usually this is an angel who has invested, or it may be a member of staff.

Investors in this EIS fund can expect exposure to six or seven underlying companies. One of the six or seven underlying companies is likely to be pre-revenue or at an even earlier stage. If this business goes well, it can really fly. If it does not, investors should expect a total loss (ignoring the tax reliefs). From a portfolio construction perspective, this can be a sensible approach. Furthermore, no investee company will account for more than 25% of an investor’s portfolio.

The nature of businesses in the portfolio mean the first round of funding is unlikely to be the last. Future rounds may dilute existing investments. Par Equity aims to allow existing investors to participate directly in follow on funding, outside the fund. 

Exits will be sought through trade sales. It’s hard to put a timeframe on exits given the type of investee businesses in the portfolio. Anywhere between three to eight years is likely, so investors should be prepared for the long term. 

Track record

Please see the Performance section of the Par EIS Fund page.

Fees

Please see the Par EIS fund page for more details.

Risks

Investors need to be aware their capital is at risk. They are investing in early stage technology businesses. Should the technology fail or the IP become worthless then the investment will retain little or no value. 

Earlier-stage companies usually take longer to mature and investors should not expect clock-like exits in three to four years.

The usual risks with unquoted companies exist with this EIS offer. For instance, EIS investments are illiquid and there is a risk of losing capital. Investors should only invest money they cannot afford to lose. Tax benefits will depend on individual circumstances and tax rules can change. 

Our view

Par Equity’s approach to technology investing is refreshing, in our view. Focusing on the commercial viability of a technology and following a strict investment process, with the aid of their network, Par Equity offer investors a sensible approach to technology investing. The strategy does mean they may miss a real gem. However, this also means they are less likely to pick too many disasters.

Though the track record is still relatively short, it has certainly shown positive signs.

Wealth Club aims to make it easier for experienced investors to find information on – and apply for – tax-efficient investments. You should base your investment decision on the provider's documents and ensure you have read and fully understand them before investing. This review is a marketing communication. It is not advice or a personal or research recommendation to buy the investment mentioned. It does not satisfy legal requirements promoting investment research independence and is thus not subject to prohibitions on dealing ahead of its dissemination.

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