Acamar Films Ltd EIS

ALERT: New offer opening soon

Acamar Films Limited EIS is planning to raise £1.4 million under EIS. The previous offer in June 2018 raised the targeted £3 million in record time, just 34 days. This new smaller offer is expected to reach capacity quickly.

Would you like to be the first to know when the offer opens? Simply complete your details below.

New EIS offer opening soon

If you have young children or grandchildren, you’ll likely immediately see the appeal of this. If you don’t, the remarkable story of this little bunny may persuade you to take a closer look.

The little bunny in question is Bing, the hero of the eponymous BBC CBeebies number one preschool children’s show.

Now Wealth Club investors can invest in the production company behind its success, Acamar Films Limited, under EIS. This deal is not available elsewhere. 

Investment opportunities in this sector tend to be in very early-stage and unproven projects. As soon as an idea proves successful, it often gets snapped up by a global media company and private investors never get a look in. This, in our view, is a rare exception.

A hugely popular show

The show has been going for around four years. It is the most successful CBeebies show in the BBC’s digital history, with over 253 million requests on iPlayer. It is broadcast in 100 territories and it already has healthy sales of spin-off products, from books and DVDs to toys and clothes.

Acamar Films Ltd EIS – BingGlobal potential

This could be just the beginning. Bing could have the potential to become an immensely valuable global brand. To give you an idea, Peppa Pig, another British children’s animation television series, is now a global $2 billion retail sales brand. And after 15 years it is still growing.

But there is a fundamental difference between Peppa Pig and Bing.

By the time Peppa was Bing’s age, it was no longer independent. To help take it globally, its creators struck a co-ownership deal with a Canadian media giant, which has since acquired a controlling stake.

Bing instead is still independent. This is not through lack of opportunities – Acamar has turned down several offers by global companies.

It’s because Bing is not yet for sale. Acamar’s founder and his family have contributed £9.5 million of their own money to transform it into the success it currently is, and will not consider equity offers below the £50 million mark, the minimum they believe a global brand should command.

The opportunity for EIS investors

Besides the significant investment from Acamar’s founder and his family, the company raised £3 million in a previous EIS round in June. That offer, which was available exclusively through Wealth Club, was fully subscribed in record time – 34 days. 

The latest offer, which aims to raise £1.4 million, is expected to fill quickly. 

The funds raised will be used to continue Bing’s conquest of new territories. There are no guarantees of success. That said, the progress in the few months since the last fundraise is encouraging. Acamar has achieved or exceeded all the targets it set out at the time. 

Production of the fourth series is well underway and scheduled to be delivered as planned in 2019. 

International television and digital expansion continues. A launch in Italy is proving hugely successful, followed by a launch in Russia. New broadcasting deals have been signed in the Middle East and South Korea, and negotiations are taking place to launch in China, Japan and America next year. 

Bing’s YouTube channels already have over 146,000 subscribers and have surpassed the 250 million views mark in just a few months. 

Bing at the Cinema, the bunny’s first theatrical release, was a success in the UK and is now launched in Poland, with Italy and the Netherlands following next year. 

The risks – important

This, like all investments available through Wealth Club, is only for experienced investors happy to make their own investment decisions without advice.

EIS / SEIS investments are high-risk so should only form part of a balanced portfolio and you should not invest money you cannot afford to lose. They also tend to be illiquid and hard to sell and value. Before you invest, please carefully read the Risks and Commitments and the offer documents to ensure you fully understand the risks. 

Tax rules can change and benefits depend on circumstances.

This is a single company EIS offer with no diversification. It involves investing in an early-stage business which is by nature high risk and prone to failure. 

The potential reward 

The potential reward for EIS investors could be considerable although high risk. An exit at an equity valuation of £50 million could give a potential return of 3.12x after tax relief, not guaranteed. However, if Bing does succeed in becoming a global brand, it could potentially achieve significantly more. 

What to consider next

This EIS offer is expected to open soon and reach capacity quickly. To receive an alert, please complete the form at the top of the page to register your interest.

The details

Single company
Target return
Funds raised / sought
£1.4 million sought
Minimum investment


News about Enterprise Investment Scheme. Read all