You could call this an “experiential” EIS. Consumers increasingly prefer to spend disposable income on experiences over products. These experiences are the kind of opportunity the Edition EIS will target: music festivals, pubs, multi-use venues, tourist attractions and live entertainment music.
- Investors can expect to hold between 3 to 6 companies offering leisure experiences, such as festivals, pubs or yoga studios
- Investment team has hands-on experience of investing in the sector
- Target of £2 per £1 invested after 4-6 years (not guaranteed)
- Minimum investment: £10,000
The team at Edition Capital started out at media investment specialist Ingenious and between them, they have managed and advised on more than £300 million of investment.
The team is led by Paul Bedford (Non-Executive Chairman) who began his career as a Chartered Accountant. Subsequently, he has spent over 30 years in the media & leisure industry, including 14 years at Ingenious. Paul has served as Finance Director on the boards of companies such as Cream Group (dance festivals), 19 Entertainment (the company behind Pop Idol and the Spice Girls) and SPZ Group (music management and production). There are three other partners: Lisa Boden, Harry Heartfield and Adam Spence.
Supporting them are three independent non-executive committee members responsible for investment strategy.
David Heartfield held senior roles at IMG before leaving to form CSS Stellar and heading the entertainment division. The company went public in 2001. David set up Rewind Festival in 2008.
Martin Goldschmidt is MD and founder of Cooking Vinyl Group, home to The Prodigy, Marilyn Manson, Richard Ashcroft and The Cranberries. Mr Goldschmidt has sold two businesses: one to Sony Red and one to Rob Challice/CODA.
Jonathan Jackson set up JBS Media in 2001
to provide media consulting services. Before this, Mr Jackson spent six years
at DRG, the UK’s largest independent international TV distributor, first as COO
and latterly as Group Managing Director.
Consumers – particularly those of the millennial generation – are increasingly spending their disposable income on experiences rather than products.
UK leisure spending is growing at twice the speed of retail and the sector is worth £117 billion. Accordingly, the manager targets companies offering experiences.
Edition EIS has raised and deployed £17 million into 12 companies since April 2017.
Example Investments previously made by Edition Capital
Snowboxx – One of Europe’s largest ski festivals. It is located in top ski resort Avoriaz. The festival hosts a 7-day music festival on the mountainside. It has been profitable since inception and has commercial partnerships with Visa and Spotify.
Little Door & Co. – The business creates bars and restaurants styled to feel like a home or house share, each with an individually coloured “door”. Their ‘house parties’ are in high-demand and they are looking to rollout up to five UK venues to complement their original site in Notting Hill.
Hotpod Yoga – Hotpod Yoga is Europe’s largest yoga business with 5 London studios and 46 franchises in Europe and South Africa.
Please note: these companies may not form part of any future investment and are used here for illustrative purposes only. Their performance is not a guide to future returns.
Risks – important
This, like all investments available through Wealth Club, is only for experienced investors happy to make their own investment decisions without advice.
EIS investments are high-risk so should only form part of a balanced portfolio and you should not invest money you cannot afford to lose. They also tend to be illiquid and hard to sell and value. Before you invest, please carefully read the Risks and Commitments and the offer documents to ensure you fully understand the risks.
Tax rules can change and benefits depend on circumstances.
This EIS fund invests in early-stage businesses which are more likely to fail than larger ones. So you should expect a number of failures in the portfolio.
Fees and charges
A summary of the fees and charges is shown below. Please see the provider's documents for more details.
|Initial custodian fee||0.15%|
More detail on the charges
Wealth Club aims to highlight investments we believe have merit, but you should form your own view. You should decide based on the provider's documents and ensure you have read and fully understand them before investing. This review is a marketing communication. It is not advice or a personal or research recommendation to buy the investment mentioned. It does not satisfy legal requirements promoting investment research independence and is thus not subject to prohibitions on dealing ahead of its dissemination. 25.01.2019
- Target return
- Funds raised / sought
- Minimum investment
- 5 Apr 2019