Haatch EIS Fund

The Haatch EIS Fund is managed by entrepreneurs with first-hand experience of successfully founding, growing and selling businesses. 

The fund aims to back four to seven early-stage digital transformation businesses in sectors the team knows well, such as software-as-a-service and digital consumer. The team will invest where it believes it can use its considerable experience to add value. 

In March 2025, the fund announced its first profitable exit, with portfolio company Re-flow being acquired, delivering a return of up to 6.6x for the fund. Past performance is not a guide to the future.

To date, the fund has invested £19.0 million in 55 companies. Of this, £2.0 million has been returned to investors, with a remaining portfolio balance of £24.8 million (August 2025).   

• Target return of 3x over five to ten years – high risk and not guaranteed
• Target portfolio of four to seven companies – not guaranteed 
• Minimum investment £20,000, you can apply online 
• Deadline: Discretionary, for 2025/26 targeted deployment, not guaranteed

Haatch was founded by Scott Weavers-Wright and Fred Soneya. They met at Kiddicare.com, an online baby care retailer co-founded by Scott, which became one of the UK’s largest e-commerce businesses and was acquired by supermarket Morrisons for £70 million in 2011. Whilst at Kiddicare they ran its startup program, working with selected startups, three of which achieved exits in excess of $1 billion.

This experience led Scott and Fred to start an angel co-investment joint venture, Haatch Angel, in 2013 which in 2018 became Haatch Ventures.

Scott also founded retail cloud platform Elevaate in 2014, acquired four years later for $25.7 million, and in 2022 was awarded an OBE for services to Technology and Retail E-commerce Entrepreneurship.

Alongside Scott and Fred, the other partners at Haatch are Mark Bennett and Jonathan Keeling. Mark is Vice President Platforms and Devices Partnerships at Google. Previously, he led the international business for Google Play and was managing director of the music-streaming service Blinkbox Music, which he helped grow to 2.5 million users in 18 months. Jonathan joined Haatch in 2024 and was previously Chief Growth Officer at Crowdcube. As well as working at Haatch, Jonathan founded consultancy firm Edge Funding, which advises consumer startups on raising funds.

Partners have historically invested in every EIS fund tranche to date.

Before your subscription is invested into shares, the cash will be held by the custodian, Apex Unitas Limited. Shares will be held by the nominee, MNL Nominees Limited.

Investment strategy

Haatch seeks to back entrepreneurs building disruptive digital businesses. The team focuses on B2B software-as-a-service (SaaS) models for three reasons:

• Experience: the team has significant experience building digital businesses and should be well placed to add value
• Scalability: low incremental costs to add new customers once the software has launched
• Growth potential: high margins can be an efficient source of capital to fund future growth.

Each company is assessed against two key metrics: the problem it aims to solve, and the potential buyers. 

The team seeks to back companies whose products it considers capable of becoming operationally essential to its customers and building natural levels of recurring revenues. 

Haatch will also look at a company’s client acquisition plans, pricing strategies, and distribution channels to establish how well it understands its target market. While founders may be technically proficient, they are likely to need commercial support. Haatch will use its experience to advise on go-to-market strategy. Haatch believes its four partners complement each other and can provide portfolio companies with the support they need.

The majority of Haatch’s deals are sourced from a mixture of inbound and outbound enquiries as well as existing portfolio companies from the Haatch SEIS Fund, provided they achieve set key benchmarks. This is so only the top performing businesses, in Haatch’s view, qualify to receive follow-on investment.

Where possible, Haatch reserves board rights, so any member of the investment team can attend portfolio companies’ board meetings.

The fund aims to invest in four to seven companies, with a mixture of follow-on and new investments. The companies outlined below are investments made by previous iterations of the Haatch EIS Fund and give a flavour of the types of companies a new investor might expect. EIS funds tend to be managed on a discretionary basis so each portfolio is likely to be different.

As is to be expected, not all investments work out. Chill-Chain is an example. 

Chill-Chain was a logistics platform for tracking and optimising haulier fleets across the UK and Europe. The company aimed to improve efficiency and reduce emissions for large retailers. Initially, Chill-Chain showed potential, generating over £500,000 in Annual Recurring Revenue (ARR) from prominent clients such as Tesco and AMFRESH.

Haatch backed the business in April 2023, alongside existing investors. However, the business failed to achieve the rapid growth necessary to attract further funding and struggled with a disagreement between the founders. The company entered administration in June 2024.

This, like all investments available through Wealth Club, is only for experienced investors happy to make their own investment decisions without advice. 

EIS investments are high-risk and should only form part of a balanced portfolio. As must be expected with early-stage investments, some or even all of the companies in the portfolio could fail: the fewer the companies included in the portfolio, the higher the risk of loss if things don’t go to plan. You should not invest money you cannot afford to lose.

There is no ready market for unlisted EIS shares: they are illiquid and hard to sell and value. There will need to be an exit for you to receive a realised return on your investment. Exits are likely to take considerably longer than the three-year minimum EIS holding period; equally, an exit within three years could impact tax relief.

To claim tax relief, you will need EIS3 certificates, normally issued once shares have been allotted. This can take several months: please check the deployment timescales carefully. Tax reliefs depend on the portfolio companies maintaining their EIS-qualifying status. Remember, tax rules can change and benefits depend on circumstances.

Before you invest, please carefully read the Risks and Commitments and the offer documents to ensure you fully understand the risks. 

The Haatch EIS fund allows investors to invest alongside a team of experienced entrepreneurs with first-hand experience of successfully founding, growing and selling businesses.

The fund aims to invest in companies at an early stage, in sectors the team knows well. It achieved its first exit in 2025, and several of its earlier EIS-qualifying investee companies are also showing promise: past performance is not a guide to the future.

Investors in each tranche will receive a concentrated portfolio of four to seven early-stage disruptive digital businesses. The offer could be a consideration for experienced investors looking to invest alongside a credible team of entrepreneurs.

This financial promotion has been communicated and approved by Wealth Club Ltd on 4 September 2025

Wealth Club aims to make it easier for experienced investors to find information on – and apply for – investments. You should base your investment decision on the offer documents and ensure you have read and fully understand them before investing. The information on this webpage is a marketing communication. It is not advice or a personal or research recommendation to buy any of the investments mentioned, nor does it include any opinion as to the present or future value or price of these investments. It does not satisfy legal requirements promoting investment research independence and is thus not subject to prohibitions on dealing ahead of its dissemination.