New video: What is Private Equity and why consider investing in it?

For a lot of investors Private Equity remains an unknown quantity – they don’t fully understand what it is, or what it could add to their portfolio.

But this could be a missed opportunity, as Jonathan Moyes, our Head of Investment Research, explained when I sat down with him recently. You can see our conversation in this 15-minute video, where we discuss:

• Why Private Equity is still below the radar of many investors
• The new semi-liquid funds that have already seen a huge uptake among US ‘everyday millionaires’
• Key benefits (and risks) of Private Equity versus stock markets

Our Private Markets platform is the first service of its kind in the UK – catering to experienced investors. If you are eligible, you can invest in semi-liquid Private Equity funds for as little as £10,000. The platform includes funds run by some of the world’s top managers. Our aim is to make buying these types of investments as easy as buying a unit or investment trust.

Semi-liquid funds have taken the US by storm. Over $380bn has been invested, mostly in the last two years. Now, they’re finally available to DIY investors in the UK, all in one place.

Semi-liquid funds offer a more flexible way for individual investors to access Private Equity and other Private Markets.

Much like a unit trust, the investment is evergreen – you can invest when you like. When you invest, your capital is deployed across the whole portfolio. You can also ask to redeem your investment on a rolling basis – usually once per quarter (although they are still for the long term and restrictions can apply).