Don't invest unless you’re prepared to lose all the money you invest. This is a high-risk investment and you are unlikely to be protected if something goes wrong. Take 2 mins to learn more.
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Due to the potential for losses, the Financial Conduct Authority (FCA) considers this investment to be high risk.
What are the key risks?
- You could lose all the money you invest
- If the business you invest in fails, you are likely to lose 100% of the money you invested. Most start-up businesses fail.
- You are unlikely to be protected if something goes wrong
- Protection from the Financial Services Compensation Scheme (FSCS), in relation to claims against failed regulated firms, does not cover poor investment performance. Try the FSCS investment protection checker here.
- Protection from the Financial Ombudsman Service (FOS) does not cover poor investment performance. If you have a complaint against an FCA-regulated firm, FOS may be able to consider it. Learn more about FOS protection here.
- You won’t get your money back quickly
- Even if the business you invest in is successful, it may take several years to get your money back. You are unlikely to be able to sell your investment early.
- The most likely way to get your money back is if the business is bought by another business or lists its shares on an exchange such as the London Stock Exchange. These events are not common.
- If you are investing in a start-up business, you should not expect to get your money back through dividends. Start-up businesses rarely pay these.
- Don’t put all your eggs in one basket
- Putting all your money into a single business or type of investment for example, is risky. Spreading your money across different investments makes you less dependent on any one to do well.
- A good rule of thumb is not to invest more than 10% of your money in high-risk investments.
- The value of your investment can be reduced
- The percentage of the business that you own will decrease if the business issues more shares. This could mean that the value of your investment reduces, depending on how much the business grows. Most start-up businesses issue multiple rounds of shares.
- These new shares could have additional rights that your shares don’t have, such as the right to receive a fixed dividend, which could further reduce your chances of getting a return on your investment.
If you are interested in learning more about how to protect yourself, visit the FCA’s website here.
| Type: | EIS |
|---|---|
| Sector: | Media |
| Target return: | 5x |
| Funds raised / sought: | £1.5m sought |
| Minimum investment: | £20,000 |
| Next application deadline: | 9 Dec 2025 for first close |
| Type: | EIS |
|---|---|
| Sector: | Media |
| Target return: | 5x |
| Funds raised / sought: | £1.5m sought |
| Minimum investment: | £20,000 |
| Next application deadline: | 9 Dec 2025 for first close |
| About this deal | What to expect post-investment |
|---|---|
| This is a co-investment alongside Haatch Ventures LLP, which has reviewed the opportunity and selected it for its Haatch Direct service. Please read the offer documents carefully. | Haatch Ventures, the EIS fund manager, will produce initial and ongoing shareholder documents. |
This overview is provided to make it easier for you to form your own view about the opportunity.
Enterprise podcasts platform serving clients from BT to the LSE, Oracle and LinkedIn – targeting $3.5 million+ revenue this year
Auddy Limited (“Auddy” or “the Company”) is a leading audio communications company enabling brands and organisations to communicate and market through podcasts and audio content, while also providing all necessary distribution. It was founded in 2020 by former executives from Netflix, Virgin and National Geographic.
At a time when overall engagement with audiences is low, Auddy believes well-made, targeted podcasts command greater audience attention and drive more engagement than other communications (e.g. videos, newsletters and emails). Today it counts the likes of BT, Deutsche Telekom, Oracle, BBC Sounds, LinkedIn and the London Stock Exchange Group (LSE) amongst its clients.
In 2023 it launched a first-of-its-kind SaaS product: Campfire, an encrypted podcast distribution platform to securely distribute private podcasts and audio briefings to a targeted audience – such as investors, employees or stakeholders – with the necessary creative support, analytics, compliance and access controls built-in.
A Campfire client grew audience 543% over 35 months – with virtually every month (94%) showing positive growth – see the Case Study for more details.
In September 2025, the Company announced it had joined the LSE’s Issuer Services Marketplace. This partnership gives listed companies direct access to Campfire’s audio-first communication solutions, helping investor relations and internal communications teams reach their audiences in more secure, measurable and engaging ways.
Auddy estimates that Campfire’s total addressable market is worth over $33.65 billion across alumni engagement, internal communications, investor relations, charities and trade associations.
Auddy also operates a tech-enabled media buying platform that delivers audio/video podcast advertising inventory across English- and German-speaking markets in the UK, EU and US. The business now handles the equivalent of up to 250 million impressions (i.e. instances an ad is played) a month.
In 2024 the Company generated $2 million revenue, of which 63% is recurring. It is targeting over $3.5 million in 2025 – pipeline clients include investment banks, fund managers and even rock stars. Currently, Campfire contributes 25% of revenue and media buying accounts for the rest.
So far, a team of six employees and six contractors has been delivering these results, led by Auddy’s founder and CEO Andrew Craissati (ex-Virgin Media) – a seasoned media and finance operator with over 30 years’ leadership experience.
The Company has raised just over £4 million in funding to date. Haatch Ventures invested through its EIS fund in 2021 and followed on in 2022, alongside the Future Fund managed by British Business Bank and Pembroke VCT.
Now, to help accelerate growth, Auddy is seeking to raise £1.5 million under EIS, in a Series A funding round led by Haatch Ventures. Wealth Club has an allocation of £500k – exclusive only for two weeks – investing on the same terms and managed under the Haatch EIS fund structure. The minimum investment is £20,000 and you can apply online.
The Company expects to be EBITDA-positive from May 2026, and forecasts revenue of £10.5 million from FY27 – high risk and not guaranteed.
Haatch believes the investment could potentially deliver a return in the region of 5x before EIS tax relief but after fees in five years – high risk and not guaranteed.
Please carefully read all investment documents prepared by the Company and Haatch to form your own view.
Important: The information on this website is for experienced investors. It is not advice nor a research or personal recommendation to invest. If you’re unsure, please seek advice. Investments are for the long term. They are high risk and illiquid and can fall as well as rise in value, so you could get back less than you invest.
The deal at a glance
| Type | Single-company EIS private offer |
| Stage | Pre-Series A |
| Date started trading | 2022 |
| Funding to date | £4 million |
| Previous backers / co-investors | Haatch, Pembroke VCT, Brick Capital |
| Sector | Media |
| Fully diluted pre-money valuation | £20 million |
| Market size | £25 billion |
| Business / revenue model | Recurring SaaS subscriptions and advertising income |
| Revenue last 12 months | £2.5 million |
| EBITDA positive from* | May 2026 |
| Forecast revenue in FY27* | £10.5 million |
| Forecast EBITDA in FY27* | £1.9 million |
* Forecast and not guaranteed.
Note: the Company is currently loss-making. Capital is at risk: you could lose your investment.
How does Auddy’s Campfire work?
Auddy’s Campfire platform empowers organisation to share audio-first updates that are clear, secure and memorable – whether for investors, employees or followers.
For investor relations professionals: Campfire turns complex investor updates into digestible, story-driven audio briefings. While webcasts lose attention after five minutes, audio holds it for an average of 28. Encryption and access controls keep the sensitive information secure, while analytics demonstrate effectiveness.
For internal communications teams: Campfire cuts through inbox fatigue with short, human updates that connect leaders and teams across time zones. Auddy estimates its solution drives 14x higher engagement.
For brands and public figures: Campfire delivers premium, on-brand audio experiences with Auddy’s award-winning creative team – e.g. for storytelling, launches or community engagement. Campfire enables clients to segment their audience, reach targeted listeners directly, apply granular listener analytics, and drive action (e.g. sign-ups, sales, or advocacy campaigns). Content is protected through secure access controls.
Risks – important
This is a single company offer with no diversification. It involves investing in an early-stage, loss-making business, which is by nature high risk and prone to failure. There is a risk that the capital raised may not be sufficient to achieve the Company’s objectives. You could lose all the amount you invest.
There is no ready market for unlisted EIS shares: they are illiquid and hard to sell and value. There will need to be an exit for you to receive a realised return on your investment. Exits are likely to take considerably longer than the three-year minimum EIS holding period; equally, an exit within three years could impact tax relief.
To claim tax relief, you will need an EIS3 certificate, normally issued once shares have been allotted. This can take several months: please check the deployment timescales carefully. Tax reliefs depend on the company maintaining its EIS-qualifying status. Remember, tax rules can change and benefits depend on circumstances.
Before you invest, please carefully read the Information Memorandum which contains further details on the considerable risks – alongside the Wealth Club Risks and Commitments.
Please note: the Company is expected to be included in the current tranches of Haatch’s funds.
Structure and fees
Investors will invest in Auddy only via the Haatch EIS fund, an Alternative Investment Fund. The fund is managed by Haatch Ventures LLP, whilst Apex Unitas Limited (Mainspring) will act as the custodian and administrator. Wealth Club Limited is the introducer of this offer.
The investment is expected to be EIS-qualifying – not guaranteed.
Wealth Club investors will invest at the same price and on the same terms as the other investors in this round.
All the services Wealth Club and, where applicable, its subsidiaries provide are governed by the Terms and Conditions of the Wealth Club Services.
Fees
A set-up and management fee of 6% will be payable to Haatch. This fee will be deducted from your subscription and will reduce the amount invested and on which tax relief can be claimed.
Haatch will also receive a performance fee on returns over £1 per £1 invested: 25% on proceeds between 1x and 5x, 30% on proceeds over 5x.
Haatch will share these fees 50/50 with Wealth Club. This will not involve any additional costs to investors or the company.
The fees and charges above are stated exclusive of VAT, which applies in some cases, as determined by the manager. Please check the VAT position carefully in the offer documents.
This financial promotion has been communicated and approved by Wealth Club Ltd on 25 November 2025
Wealth Club aims to make it easier for experienced investors to find information on – and apply for – investments. You should base your investment decision on the offer documents and ensure you have read and fully understand them before investing. The information on this webpage is a marketing communication. It is not advice or a personal or research recommendation to buy any of the investments mentioned, nor does it include any opinion as to the present or future value or price of these investments. It does not satisfy legal requirements promoting investment research independence and is thus not subject to prohibitions on dealing ahead of its dissemination.