AUDIENCES EIS

For years, brands have relied heavily on third-party cookies to track user behaviour, serve highly targeted ads, and measure campaign performance. Third-party cookies are placed on your device by a different website than the one you’re visiting, e.g. Google or Meta.

Use of third-party cookies is now being significantly restricted. This means greater protection and privacy for web users, but creates a significant challenge for brands, now in need of a reliable, compliant, “cookieless” alternative for their analytics and marketing needs.

This is what AUDIENCES (the “Company”) sets out to provide. It has developed enterprise software that helps companies make use of their first-party data – data collected directly from customer interactions – for more effective advertising.

AUDIENCES runs as an app within a client’s own data-management infrastructure – so the data is not transferred anywhere, which is crucial to data safety and privacy compliance.

The app analyses that data, to glean insights into customer/audience interest, intent and motivation. It can help optimise marketing strategy (see client Pets at Home case study) and identify new target audiences. AUDIENCES enables brands to connect their first-party customer data directly to their advertising channels in a privacy- and security-compliant way, helping drive outsized performance.

Founder and CEO Rob McLaughlin formerly held senior roles at Sky, Oracle and Barclays. He also founded and exited £6.4 million revenue (24% EBIT) consultancy Loop Horizon (included in FT1000 2024’s fastest-growing companies in Europe).

Having launched its app in 2023, AUDIENCES is now profitable and generates £800k+ annual recurring revenue (ARR) contracted with UK and US customers, including Pets at Home, Three Mobile, Saga Cruises, Parkdean Resorts and $58 billion MedTech company Becton Dickinson. AUDIENCES estimates £1.3 million ARR currently coming through its late-stage pipeline, and reports it is on track to reach £1 million ARR by end of July 2025 – not guaranteed.

To help scale its sales and marketing in the UK and US, AUDIENCES is now seeking to raise up to £2.1 million under EIS – £1.2 million has already been committed by sector specialist investor FirstPartyCapital, and Haatch EIS fund is following on its original SEIS investment with an additional £400k in the current round. British Business Investments, a commercial subsidiary of the British Business Bank, will add 15% of any funds raised through Haatch under its Regional Angels Programme.

Wealth Club has an exclusive allocation of £500k, investing on the same terms and managed under the Haatch EIS fund structure. The minimum investment is £19,984.95.

Haatch believes the investment could potentially deliver a return in the region of 5x before EIS tax relief but after fees in five years – high risk and not guaranteed.

Please carefully read all investment documents prepared by the Company and Haatch to form your own view.

AUDIENCES has helped the UK’s leading pet products and services provider Pets at Home leverage a valuable first-party data asset – millions of active loyalty club members and vet clients – to develop its data-driven media strategy.

AUDIENCES helped Pets at Home integrate data from multiple sources, including online, app, in-store, and appointment, enabling the delivery of more personalised content and offers relevant to each individual pet. 

As a result, Pets at Home was able to increase average consumer value by 5.7% from 2023 to 2024, contributing to Pets at Home plc’s overall growth, achieving £1.5 billion revenue in the year to March 2024.

This is a single company offer with no diversification. It involves investing in an early-stage business, which is by nature high risk and prone to failure. There is a risk that the capital raised may not be sufficient to achieve the Company’s objectives. You could lose all the amount you invest.

Like all investments available through Wealth Club, it is only for experienced investors happy to make their own investment decisions without advice.

There is no ready market for unlisted EIS shares: they are illiquid and hard to sell and value. There will need to be an exit for you to receive a realised return on your investment.

Exits are likely to take considerably longer than the three-year minimum EIS holding period; equally, an exit within three years could impact tax relief. The value of tax benefits depends on circumstances and tax rules can change.

Before you invest, please carefully read the Information Memorandum which contains further details on the considerable risks – alongside the Wealth Club Risks and Commitments.

Please note: the Company is expected to be included in the current tranches of Haatch's funds. 

Investors will invest in AUDIENCES at a price of £4.4411 per share via the Haatch EIS fund, an Alternative Investment Fund. The fund is managed by Haatch Ventures LLP, whilst Apex Unitas Limited (Mainspring) will act as the custodian and administrator. Wealth Club Limited is the introducer of this offer.

The investment is expected to be EIS-qualifying – not guaranteed. Wealth Club investors will invest at the same price and on the same terms as the other investors in this round.

All the services Wealth Club and, where applicable, its subsidiaries provide are governed by the Terms and Conditions of the Wealth Club Services.

Fees

Investors will pay no direct initial or ongoing charges to invest, so you should be able to claim EIS tax relief on the full amount you subscribe.

Haatch will receive a set-up and management fee as well as a performance fee – please see the Key Information Document for details.

Wealth Club will be eligible for an introducer fee. Please see the Introducer cost disclosure section at the end of the Information Memorandum (IMA amendment).

The fees and charges above are stated exclusive of VAT, which applies in some cases, as determined by the manager. Please check the VAT position carefully in the offer documents.

This financial promotion has been communicated and approved by Wealth Club Ltd on 3 June 2025

Wealth Club aims to make it easier for experienced investors to find information on – and apply for – investments. You should base your investment decision on the offer documents and ensure you have read and fully understand them before investing. The information on this webpage is a marketing communication. It is not advice or a personal or research recommendation to buy any of the investments mentioned, nor does it include any opinion as to the present or future value or price of these investments. It does not satisfy legal requirements promoting investment research independence and is thus not subject to prohibitions on dealing ahead of its dissemination.