Don't invest unless you’re prepared to lose all the money you invest. This is a high-risk investment and you are unlikely to be protected if something goes wrong. Take 2 mins to learn more.
Estimated reading time: 2 min
Due to the potential for losses, the Financial Conduct Authority (FCA) considers this investment to be high risk.
What are the key risks?
- You could lose all the money you invest
- If the business you invest in fails, you are likely to lose 100% of the money you invested. Most start-up businesses fail.
- You are unlikely to be protected if something goes wrong
- Protection from the Financial Services Compensation Scheme (FSCS), in relation to claims against failed regulated firms, does not cover poor investment performance. Try the FSCS investment protection checker here.
- Protection from the Financial Ombudsman Service (FOS) does not cover poor investment performance. If you have a complaint against an FCA-regulated firm, FOS may be able to consider it. Learn more about FOS protection here.
- You won’t get your money back quickly
- Even if the business you invest in is successful, it may take several years to get your money back. You are unlikely to be able to sell your investment early.
- The most likely way to get your money back is if the business is bought by another business or lists its shares on an exchange such as the London Stock Exchange. These events are not common.
- If you are investing in a start-up business, you should not expect to get your money back through dividends. Start-up businesses rarely pay these.
- Don’t put all your eggs in one basket
- Putting all your money into a single business or type of investment for example, is risky. Spreading your money across different investments makes you less dependent on any one to do well.
- A good rule of thumb is not to invest more than 10% of your money in high-risk investments.
- The value of your investment can be reduced
- The percentage of the business that you own will decrease if the business issues more shares. This could mean that the value of your investment reduces, depending on how much the business grows. Most start-up businesses issue multiple rounds of shares.
- These new shares could have additional rights that your shares don’t have, such as the right to receive a fixed dividend, which could further reduce your chances of getting a return on your investment.
If you are interested in learning more about how to protect yourself, visit the FCA’s website here.
| Type: | EIS |
|---|---|
| Sector: | B2B SaaS |
| Target return: | 5x |
| Funds raised / sought: | £1.75m / £2m |
| Minimum investment: | £20,000 |
| Next application deadline: | 30 Mar 2026 for final close, 2025/26 |
| Type: | EIS |
|---|---|
| Sector: | B2B SaaS |
| Target return: | 5x |
| Funds raised / sought: | £1.75m / £2m |
| Minimum investment: | £20,000 |
| Next application deadline: | 30 Mar 2026 for final close, 2025/26 |
| About this deal | What to expect post-investment |
|---|---|
| Haatch, the introducer of this offer, has reviewed the opportunity. Please read the offer documents carefully. | Haatch will produce initial and ongoing shareholder documents. |
This overview is provided to make it easier for you to form your own view about the opportunity.
Ecommerce logistics marketplace growing ARR 76% in the last six months
fulfilment.com (the trading name of 3PLs Platform Limited, “the Company”) is a data-driven marketplace and comparison platform that helps businesses easily and efficiently find and choose a third-party logistics (3PL) provider across the UK, EU, US, Canada and Australia, in a 3PL market worth over $100 billion globally.
A 3PL provider (also known as a fulfilment partner) organises supply chain and logistics operations – such as warehousing, inventory management, shipping and returns – on a retail business’ behalf.
The problem
Forbes estimates by 2027 nearly a quarter of the world’s retail sales will take place online, surpassing $7.9 trillion in value.
This boom in ecommerce has been accompanied by rising customer expectations for fast delivery, real-time updates, easy returns, etc. As a result, retailers and brands are increasingly outsourcing sales fulfilment to specialist 3PL providers. As of 2024, 95% of Fortune 500 companies use 3PL providers as the growing complexity of global supply chains has made this not just an option but a necessity for many.
The 3PL industry is now very large, with currently over 340,000 providers worldwide and 3.25 million companies using them.
But how do you choose the right provider for your company? A manual search can take over 30 man-hours, plus four weeks for quoting. Moreover, quotes from different providers come in different formats with varying pricing models – making them hard to compare.
At the same time, on the supply side, 3PL providers looking to mitigate client churn can incur high overheads on marketing and a sales team, up to 95% of whose time is typically wasted on unqualified leads.
The lack of a standardised way to source, price and manage fulfilment partners can cause significant market inefficiencies for both providers and users of 3PL services.
fulfilment.com’s solution
Founded in 2024, fulfilment.com has created a SaaS platform that automates and simplifies matching ecommerce brands with logistics partners – replacing a manual weeks-long sales cycle with a ten-minute online process and saving 21% on average on 3PL fulfilment costs.
Ecommerce brands benefit from instant quoting, intelligent matching with vetted providers, and workflow automation.
Currently, the platform offers a choice of over 150 vetted 3PL providers – including specialists in niches such as fashion, supplements, and food and drink.
For 3PL providers, fulfilment.com acts as a highly efficient client acquisition channel: it delivers pre-qualified, high-intent leads that match the provider’s specific services – saving costly time spent on cold calling. Its customer relationship management (CRM) tool streamlines sales, helps increase conversions, and captures performance data.
Why consider investing
The Company generates recurring and high-margin revenue through a combination of subscriptions and success fees.
Whilst the platform’s tools and services are free-of-charge to the brands and businesses looking for 3PL providers, the listed 3PL providers pay a monthly subscription fee based on their business size and volume of leads generated. In addition, 3PL providers can place private tenders for large brands, for which the platform charges an 8.5% success fee on annual fulfilment spend – these can typically range from £17,000 to £102,000 annually.
fulfilment.com considers the current total addressable market for its lead subscriptions and success fees model exceeds $1.5 billion a year. Management also believes that the potential upside from brand-side monetisation, premium data products, advertising and embedded SaaS could expand the opportunity significantly – not guaranteed.
The founding team brings deep operational and software expertise in logistics and enterprise software systems: founder James Olsen is ex-Goldman Sachs and Orbis Investments, and CTO Darrent Scammell is ex-VP Tech at eCommerce fulfilment platform Huboo and ex-Bupa.
The opportunity
To help scale product development, demand generation and global expansion, the Company is seeking to raise £2 million at a £15.1 million pre-money valuation. £1.5 million has been committed by Blackfinch Ventures. Haatch Ventures, the introducer of this offer, has committed £250,000.
Wealth Club investors have an allocation of £250,000, managed under the Haatch EIS fund structure. The minimum investment is £20,000 and you can apply online.
Since its launch, the Company has achieved annual recurring revenues (ARR) of £2.4 million, with over 150 3PL partners worldwide and 4,000 brands registered. ARR growth over the last six months has been 76%.
The business now aims to scale its platform globally, targeting £8 million ARR and 400+ 3PL partners within the next 18 months.
If all goes to plan, the Company forecasts revenues of £24 million and reaching profitability in 2027, leading up to revenues of £60 million in 2029 – not guaranteed.
Haatch believes the investment could potentially deliver a return in the region of 5x before EIS tax relief but after fees in five to seven years – high risk and not guaranteed.
Please carefully read all investment documents prepared by the Company and Haatch to form your own view.
Important: The information on this website is for experienced investors. It is not advice nor a research or personal recommendation to invest. If you’re unsure, please seek advice. Investments are for the long term. They are high risk and illiquid and can fall as well as rise in value, so you could get back less than you invest.
The deal at a glance
| Type | Single-company EIS private offer |
| Stage | Seed round |
| Date started trading | 2024 |
| Funding to date | £2.5 million equity |
| Notable current and previous investors | Blackfinch Ventures, Haatch |
| Fully diluted pre-money valuation | £15.1 million |
| Business / revenue model | Subscription revenue and private tender fees |
| Revenue in 2025 | £1.2 million |
| Forecast revenue in 2029* | £60 million |
| Forecast Operating Profit in 2029* | £14.9 million |
* Forecast and not guaranteed.
Note: the Company is currently loss-making. Capital is at risk: you could lose your investment.
Hear it from the CEO and founder: interview with James Olsen
We’re extremely proud to be backing the entire team at fulfilment.com again. Fortunately, Haatch was able to back them at pre-seed and has seen firsthand the incredible growth James and the team have been able to deliver. The market opportunity here is vast.
Risks – important
This is a single company offer with no diversification. It involves investing in an early-stage, loss-making business, which is by nature high risk and prone to failure. There is a risk that the capital raised may not be sufficient to achieve the Company’s objectives. You could lose all the amount you invest.
Like all investments available through Wealth Club, it is only for experienced investors happy to make their own investment decisions without advice.
There is no ready market for unlisted EIS shares: they are illiquid and hard to sell and value. There will need to be an exit for you to receive a realised return on your investment. Exits are likely to take considerably longer than the three-year minimum EIS holding period; equally, an exit within three years could impact tax relief.
To claim tax relief, you will need an EIS3 certificate, normally issued once shares have been allotted. This can take several months: please check the deployment timescales carefully. Tax reliefs depend on company maintaining its EIS-qualifying status. Remember, tax rules can change and benefits depend on circumstances. Before you invest, please carefully read the Information Memorandum which contains further details on the considerable risks – alongside the Wealth Club Risks and Commitments.
Structure and fees
Investors will invest in 3PLs Platform Limited only via the Haatch EIS fund, an Alternative Investment Fund. The fund is managed by Haatch Ventures LLP, whilst Apex Unitas Limited (Mainspring) will act as the custodian and administrator. Wealth Club Limited is the introducer of this offer.
The investment is expected to be EIS-qualifying – not guaranteed.
Wealth Club investors will invest at the same price and on the same terms as the other investors in this round.
All the services Wealth Club and, where applicable, its subsidiaries provide are governed by the Terms and Conditions of the Wealth Club Services.
Fees
A set-up and management fee of 6% will be payable to Haatch. This fee will be deducted from your subscription and will reduce the amount invested and on which tax relief can be claimed. There is also a fee of 4%, charged to the company.
Haatch will also receive a performance fee on returns over £1 per £1 invested: 25% on proceeds between 1x and 5x, 30% on proceeds over 5x.
Haatch will share these fees 50/50 with Wealth Club. This will not involve any additional costs to investors.
The fees and charges above are stated exclusive of VAT, which applies in some cases, as determined by the manager. Please check the VAT position carefully in the offer documents.
This financial promotion has been communicated and approved by Wealth Club Ltd on 20 March 2026
Wealth Club aims to make it easier for experienced investors to find information on – and apply for – investments. You should base your investment decision on the offer documents and ensure you have read and fully understand them before investing. The information on this webpage is a marketing communication. It is not advice or a personal or research recommendation to buy any of the investments mentioned, nor does it include any opinion as to the present or future value or price of these investments. It does not satisfy legal requirements promoting investment research independence and is thus not subject to prohibitions on dealing ahead of its dissemination.