MAGIC AI EIS

MAGIC AI (the trading name of Magic Tech Ltd or “the Company”) has created an AI-powered fitness mirror that acts as a “holographic” personal trainer.

Listed as one of the “Best Inventions of 2024,” by TIME Magazine, MAGIC AI’s mirror is sold through the Company’s website and retailers like Selfridges, John Lewis and Argos. It is designed for people who want personalised fitness training but find going to a gym inconvenient or intimidating.

The problem

Most of us in the UK (over 75%) say we aspire to be fit and healthy. However, in 2025 only around 17% held a gym membership.

For many, the main barriers to using a gym are cost, lack of time or lack of confidence. Gym membership and personal training sessions can cost hundreds of pounds a month; meanwhile, over 38 million people are reportedly too time-poor or too intimidated to join a gym, with 73% of women admitting to feeling uncomfortable in these spaces.

MAGIC AI’s solution

MAGIC AI has created what it describes as the “world’s first AI personal trainer” in a mirror, for people who want to get fit in the comfort of their own home.

When turned off or on standby, it looks like an ordinary mirror. When you want to work out, you just switch it on and choose from a range of fitness classes. As you work out, MAGIC AI’s patent-pending computer vision software ReflectAI® scans your body – to track and correct movement, position and form, and provide live rep-counts and weights guidance.

MAGIC mirror delivers personalised training programs and interactive classes. Celebrity athletes lead structured sessions in a hologram-like format – Sir Alastair Cook teaches strength routines for cricket skills, whilst Katya Jones imparts her Strictly Come Dancing secrets through her coaching program. The mirror responds to the user’s movements in real-time, in the celebrity’s voice and likeness, providing an immersive training experience.

By combining AI coaching, motion tracking and on-demand workout content, MAGIC AI aims to provide a structured fitness solution that’s a more accessible, time-and-cost-saving, all-in-one alternative to gym memberships, expensive personal trainers and progress-tracking apps.

MAGIC AI initially sold direct to consumers through its own website. From 2024, it started also selling B2B and D2C through major retailers in the UK, including Selfridges, Decathlon, John Lewis, Fenwick and Argos. In late 2025, it soft-launched in the US market, where it is already generating 5% of its total revenues. To date, the Company has amassed more than 24,000 users across 40 countries. Currently, one unit is sold B2C every 16 minutes.

Why consider investing?

Launched in 2021, MAGIC AI reports rapid growth. Its revenues increased c.5x between 2023 and 2024, 3x between 2024 and 2025, and are anticipated to double in 2026 from £10.7 million to c.£19 million – not guaranteed. The Company reports it is profitable on first transaction. It forecasts to be EBITDA positive from the 2027 financial year – not guaranteed.

It ranked #21 in the FT 1000: Europe’s Fastest-Growing Companies 2026, and #4 in The Sunday Times 100 Tech (Hardware) 2026, a list that highlights the UK’s fastest growing private tech companies.

MAGIC AI’s rapid growth has allowed it to achieve robust KPIs: gross margins were 50% for 2025, expected to increase to 65% by 2027 – not guaranteed.

The Health & Fitness Club market was worth over $111 billion in 2025 and is expected to reach $172 billion by 2030. The flagship product – the mirror – initially targets this market. However, MAGIC AI positions itself as an ‘AI Computer Vision’ company, whose ReflectAI® software could find applications in the broader Health & Wellness sector (e.g. monitoring rehab progress), Retail & Smart Spaces (e.g. analysing retail traffic) and Workplace Safety (e.g. detecting hazards).

Management believes the Company could represent a compelling opportunity to buyers across the connected fitness, digital health, AI, and computer vision ecosystems and is targeting an exit in 3-5 years. Based on the Company's forecasts, the target return for investors in this round is c.5x – high risk and not guaranteed.

The opportunity

The Company has previously raised $7.5 million from leading funds and angels, including executive alumni of Meta, Stripe, and Spotify as well as high-profile footballer Jesse Lingard. It has also partnered with former England cricket captain Sir Alastair Cook, the Strictly Come Dancing star Katya Jones and the Olympic gold medallist Desirèe Henry.

It is now seeking to raise £5 million at a £33 million pre-money valuation, to support the next phase of growth. £3 million has already been committed by existing and new investors – including IW Capital, Ventures Together and SFC Capital, the introducer of this offer. Wealth Club has an allocation of up to £1 million. The minimum investment is £19,905 and you can invest online.

The Company plans to use the new funding to support its US rollout and increase penetration in its existing markets.

As can be expected when investing in early-stage companies, the potential rewards are significant, but so are the risks. You should form your own view.

This is a single company offer with no diversification. It involves investing in an early-stage, loss-making business, which is by nature high risk and prone to failure. There is a risk that the capital raised may not be sufficient to achieve the Company’s objectives. You could lose all the amount you invest.

Like all investments available through Wealth Club, it is only for experienced investors happy to make their own investment decisions without advice.

There is no ready market for unlisted EIS shares: they are illiquid and hard to sell and value. There will need to be an exit for you to receive a realised return on your investment. Exits are likely to take considerably longer than the three-year minimum EIS holding period; equally, an exit within three years could impact tax relief.

To claim tax relief, you will need an EIS3 certificate, normally issued once shares have been allotted. Tax reliefs depend on the company maintaining its EIS-qualifying status. Remember, tax rules can change and benefits depend on circumstances. Before you invest, please carefully read the Information Memorandum which contains further details on the considerable risks – alongside the Wealth Club Risks and Commitments.

Investors will invest directly in Magic Tech Ltd, acquiring A Ordinary Shares at £13.27 per share, equivalent to a fully-diluted pre-money valuation of £33 million. Wealth Club investors will invest on the same terms as the other investors in this round.

MAGIC AI has three share classes: Ordinary, Seed Ordinary and A Ordinary Shares. Upon a sale or liquidation, A Ordinary shareholders receive a 90% first return of their invested capital before proceeds are shared pro-rata among all shareholders.

The investment is expected to be EIS-qualifying – not guaranteed. EIS certificates were last issued in February 2025.

Fees

Investors will pay no direct initial or ongoing charges to invest, so you should be able to claim EIS tax relief on the full amount you subscribe.

SFC Capital will receive a fundraising fee and an annual fee, which it will share with Wealth Club.

Wealth Club investors will invest using a nominee structure. This service is provided by Wealth Club’s subsidiary companies Wealth Club Asset Management Limited (authorised and regulated by the FCA) and Wealth Club Nominees Limited. Wealth Club Nominees Ltd will be completing the share subscription documentation on investors’ behalf.

Please refer to the Schedule of Charges for more details on charges (may vary for different rounds).

All the services Wealth Club and, where applicable, its subsidiaries provide are governed by the Terms and Conditions of the Wealth Club Services.

This financial promotion has been communicated and approved by Wealth Club Ltd on 17 March 2026

Wealth Club aims to make it easier for experienced investors to find information on – and apply for – investments. You should base your investment decision on the offer documents and ensure you have read and fully understand them before investing. The information on this webpage is a marketing communication. It is not advice or a personal or research recommendation to buy any of the investments mentioned, nor does it include any opinion as to the present or future value or price of these investments. It does not satisfy legal requirements promoting investment research independence and is thus not subject to prohibitions on dealing ahead of its dissemination.