Viewture EIS

YouTube is the second most visited website globally, attracting hundreds of millions of people viewing 1 billion hours of content per day. As users watch, YouTube amasses ad revenue.

This can also be highly lucrative for successful content creators, who get paid a little each time an ad plays on their video. In 2023, YouTube paid out $19 billion to creators for their share of advertising revenues.

However, creators can often face a cashflow problem, because of long payment cycles structured in arrears.

This is where Viewture Limited (“Viewture” or “the Company”) can help. It offers prolific content creators an upfront lump sum in exchange for a percentage of their future revenues. This is very similar to a common practice in the music industry, where artists sell the rights to their future royalties and licensing revenues in exchange for cash.

Key to Viewture’s offering is being able to assess how much a creator’s content could be worth over time. To do this, Viewture has created proprietary technology, iQuant, which predicts a YouTuber’s future viewing rate – and the ad revenue this could generate. To date, iQuant has shown 99% accuracy.

Viewture’s leadership team brings deep expertise in data analytics, underwriting and the valuation of specialised assets. Co-founder and CEO David Page previously founded Marlin Financial Services, a data-driven risk analytics business focused on acquiring non-performing debt. Marlin grew from a start-up to a successful £300 million exit within a decade.

To date, Viewture has deployed $46 million, including a flagship licensing deal with Sidemen, the largest YouTube brand in Europe with 22.4 million followers. Viewture has a $70+ million credit facility with global investment firm Permira, giving it the firepower to fund more licensing deals and increase market share.

Viewture was initially funded by its management team, who invested £1.2 million, and ultra high net worth investors, including private equity giant Blackstone’s chairman David Blitzer. Last year, the Company secured authority to raise up to £10 million to fund the next stage of growth. Wealth Club investors invested £1.6 million under an ASA, which has now converted.

Now, Viewture is seeking to raise a further £4 million under EIS to support the next 18 months of its growth plan. Thereafter, the Company plans to launch a Series A at a higher valuation, not guaranteed.

The Company reports it has been approached by a US private equity firm keen to lead the planned Series A round. It also confirmed it has received offers from existing and new sources to fill the current target of £4 million. Nevertheless, it is providing Wealth Club with an exclusive limited allocation of £500k to offer new investors.

In 2024, Viewture generated revenues of £3.9 million and £2.1 million EBITDA. The Company expects to be profitable throughout the forecast period. Predicated on successfully raising funds and executing its growth plan, the Company is forecasting sales of £13.3 million in Year 1, growing to £77.8 million by Year 5, with EBITDA of £73.9 million – not guaranteed. The minimum investment is £20,790.00 and you can apply online.

Based on the Company’s forecasts, the target return in Year 5 is approximately 5.8x (IRR 43%) after performance fees, but before EIS tax relief. Investing at this early stage means rewards could be significant, but so are the risks – you should form your own view.

This is a single company offer with no diversification. It involves investing in an early-stage business, which is by nature high risk and prone to failure. There is a risk that the capital raised may not be sufficient to achieve the Company’s objectives. You could lose all the amount you invest.

There is no ready market for unlisted EIS shares: they are illiquid and hard to sell and value. There will need to be an exit for you to receive a realised return on your investment. Exits are likely to take considerably longer than the three-year minimum EIS holding period; equally, an exit within three years could impact tax relief.

To claim tax relief, you will need an EIS3 certificate, normally issued once shares have been allotted. This can take several months: please check the deployment timescales carefully. Tax reliefs depend on the company maintaining its EIS-qualifying status. Remember, tax rules can change and benefits depend on circumstances.

Before you invest, please carefully read the Information Memorandum which contains further details on the considerable risks – alongside the Wealth Club Risks and Commitments.

Investors will pay no direct initial or ongoing charges to invest. Fundraising costs are being met by the Company. Wealth Club will be entitled to a performance fee on exit. 

Wealth Club investors will invest using a nominee structure. This service is provided by Wealth Club’s subsidiary companies Wealth Club Asset Management Limited (authorised and regulated by the FCA) and Wealth Club Nominees Limited. Wealth Club Nominees Ltd will be completing the share subscription documentation on investors’ behalf.

Please refer to the Schedule of Charges for more details on charges.

All the services Wealth Club and, where applicable, its subsidiaries provide are governed by the Terms and Conditions of the Wealth Club Services.

Viewture offers an innovative way to access cash-generative assets in a fast-growing, novel sector.

Management has deep financial services expertise and the team has a strong track record of success. The proprietary technology, iQuant, has consistently delivered reliable predictive performance over the past four years, reinforcing the company’s data-driven approach to content valuation.

The partnership with Permira adds validation and strengthens Viewture’s potential to become a leading player in this specialised space. Furthermore, the commitment from Lingotto Investment Management may add weight to Viewture’s appeal to future investors.

Should the team continue to demonstrate accuracy in pricing content assets and effectively allocate capital to support the Company’s growth ambitions, the resulting value creation could be highly rewarding for investors.

We consider this to be a compelling, albeit high-risk, EIS investment opportunity – as usual, you should form your own view.

This financial promotion has been communicated and approved by Wealth Club Ltd on 11 June 2025

Wealth Club aims to make it easier for experienced investors to find information on – and apply for – investments. You should base your investment decision on the offer documents and ensure you have read and fully understand them before investing. The information on this webpage is a marketing communication. It is not advice or a personal or research recommendation to buy any of the investments mentioned, nor does it include any opinion as to the present or future value or price of these investments. It does not satisfy legal requirements promoting investment research independence and is thus not subject to prohibitions on dealing ahead of its dissemination.