This offer is closed
| About this deal | What to expect post-investment |
|---|---|
| This is a co-investment alongside Haatch Ventures LLP, which has reviewed the opportunity and selected it for its Haatch Direct service. Please read the offer documents carefully. | Haatch Ventures, the EIS fund manager, will produce initial and ongoing shareholder documents. |
This overview is provided to make it easier for you to form your own view about the opportunity.
Fast-growing platform YASO – helping global brands scale ecommerce sales 300-600% in China, a market worth $1.7 trillion p.a.
China’s ecommerce market is reportedly larger than the rest of the world combined, with a vast consumer base and rising demand for international products. It is currently worth $1.7 trillion annually, with a booming social commerce segment (selling through social media platforms) forecast to grow at 9.4% CAGR over the next five years.
Western consumer brands looking to enter and make money in this market, however, usually find it difficult to navigate its risks and complexities, even when using local trade partners.
YASO (“Kuai Commerce Limited” or “the Company”) has developed the YASO platform – described as a trustworthy, end-to-end, plug-and-play operating system for global brands in China. It was built by a team with deep China expertise and its founders are serial entrepreneurs who’ve made over 120 successful brand launches into China and achieved multimillion-dollar startup exits.
The Company notes that clients who have left legacy trade partners to join YASO have seen sales growth of 300-600%; the data is tracked on YASO’s proprietary analytics dashboard.
YASO provides a complete solution: it integrates a brand’s storefront across China’s many major social commerce platforms; organises end-to-end shipping logistics; deals with local customs, tax and returns; remits payments back to brands in their own currency; tracks all the data and provide brands with real-time analytics.
YASO’s real-time analytics can help brands with timely stock forecasting and where to focus marketing efforts. Otherwise, using other local partners, it would usually take brands around seven weeks to find out their China sales.
The Company currently operates at SaaS-like gross margins of over 70%. Clients typically sign a 2- or 3-year contract: they pay onboarding fees of c.£30k and a c.38% share of revenue generated through the platform for the length of the contract. The Company has a team of 20 across five offices, including a head office in London and a China HQ in Shanghai.
YASO reports phenomenal growth since launch. After 18 months of development, it launched the platform in July 2024 – taking the business from zero revenue to an annualised run rate of over $2.2 in June 2025 with just nine clients. These include well-known beauty and personal care brands Pixi, Nip + Fab, Faith In Nature, Cowshed, Antipodes and Arctic Fox.
With over 30 more clients in in its live pipeline, YASO projects a run rate of over $4.2 million in the next few months – not guaranteed.
Now, to help convert its pipeline, continue building the platform, grow its team and expand into new verticals, YASO is seeking to raise £7.5 million in a Series A funding round under EIS. £6.75 million has already been committed by institutional investors Puma Growth Partners (£5 million), Guinness Ventures and Portfolio Ventures. A £500k allocation is exclusively available to Haatch Ventures and Wealth Club investors on a first-come, first-served basis. The minimum investment is £10,000.
Haatch believes the investment could potentially deliver a return in the region of 5x before EIS tax relief but after fees in five years – high risk and not guaranteed.
Please carefully read all investment documents prepared by the Company and Haatch to form your own view.
Important: The information on this website is for experienced investors. It is not advice nor a research or personal recommendation to invest. If you’re unsure, please seek advice. Investments are for the long term. They are high risk and illiquid and can fall as well as rise in value, so you could get back less than you invest.
Founder's introduction
YASO at a glance: hear it from the founder/CEO
What results are YASO’s clients achieving?
YASO helps its client leverage ‘social marketing’. Alongside the technology, it also offers clients a suite of brand-building services ranging from brand strategy to content production, product seeding (product placements and collaborations), influencer marketing and livestream distribution.
Below we provide examples of how YASO is helping three brands make an impact in China – you can read more in the PDF.
The case studies have been provided by YASO on its website – they are presented here purely to help illustrate YASO’s offering.
- Cowshed – six-figure sales in five minutes via social commerce
- Faith in Nature – half previous year’s sales achieved in a month
- Pixi – over 300% year-on-year quarterly sales growth
In one month using YASO we did 50% of the sales our local partner managed in 12 months, at a better margin, with zero added complexity to our business.
Risks – important
This is a single company offer with no diversification. It involves investing in an early-stage, loss-making business, which is by nature high risk and prone to failure. There is a risk that the capital raised may not be sufficient to achieve the Company’s objectives. You could lose all the amount you invest.
There is no ready market for unlisted EIS shares: they are illiquid and hard to sell and value. There will need to be an exit for you to receive a realised return on your investment. Exits are likely to take considerably longer than the three-year minimum EIS holding period; equally, an exit within three years could impact tax relief.
To claim tax relief, you will need an EIS3 certificate, normally issued once shares have been allotted. This can take several months: please check the deployment timescales carefully. Tax reliefs depend on the company maintaining its EIS-qualifying status. Remember, tax rules can change and benefits depend on circumstances.
Before you invest, please carefully read the Information Memorandum which contains further details on the considerable risks – alongside the Wealth Club Risks and Commitments.
Please note: the Company is expected to be included in the current tranches of Haatch’s funds.
Structure and fees
Investors will invest in YASO only via the Haatch EIS fund, an Alternative Investment Fund. The fund is managed by Haatch Ventures LLP, whilst Apex Unitas Limited (Mainspring) will act as the custodian and administrator. Wealth Club Limited is the introducer of this offer.
The investment is expected to be EIS-qualifying – not guaranteed.
Wealth Club investors will invest at the same price and on the same terms as the other investors in this round.
All the services Wealth Club and, where applicable, its subsidiaries provide are governed by the Terms and Conditions of the Wealth Club Services.
Fees
A set-up and management fee of 6% will be payable to Haatch. This fee will be deducted from your subscription and will reduce the amount invested and on which tax relief can be claimed.
Haatch will also receive a performance fee on returns over £1 per £1 invested: 25% on proceeds between 1x and 5x, 30% on proceeds over 5x.
Haatch will share these fees 50/50 with Wealth Club. This will not involve any additional costs to investors or the company.
The fees and charges above are stated exclusive of VAT, which applies in some cases, as determined by the manager. Please check the VAT position carefully in the offer documents.
This financial promotion has been communicated and approved by Wealth Club Ltd on 24 July 2025
Wealth Club aims to make it easier for experienced investors to find information on – and apply for – investments. You should base your investment decision on the offer documents and ensure you have read and fully understand them before investing. The information on this webpage is a marketing communication. It is not advice or a personal or research recommendation to buy any of the investments mentioned, nor does it include any opinion as to the present or future value or price of these investments. It does not satisfy legal requirements promoting investment research independence and is thus not subject to prohibitions on dealing ahead of its dissemination.