New up to 3.53x S/EIS exit for Haatch: agentic sales analytics platform Trigify
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Haatch Ventures has recently announced its profitable exit of Trigify, a sales analytics platform, via cash acquisition by HubSpot, a global agentic CRM platform.
Founded in 2023, Trigify helps businesses make better use of information generated online every day, from customer reviews to social media discussions. Its software aims to turn otherwise unstructured data into insights that sales teams can use to work more effectively.
The Haatch SEIS fund invested in February 2024 followed by the EIS fund in July 2024. The exit delivered a return of up to 3.53x for investors in the funds, including many Wealth Club investors in the Haatch EIS Fund and SEIS Fund. Note, the Trigify investment was realised in under three years.
This marks Haatch’s sixth profitable exit in 18 months across its EIS and SEIS portfolios. Previous exits include Re-flow for 6.55x (EIS) and Native Teams for 7.4x (SEIS). Past performance is not a guide to the future; there have also been failures.
What does Trigify do? Why did Haatch invest? And how might you invest in similar companies?
Important: The information on this website is for experienced investors. It is not a personal recommendation to invest. If you’re unsure, please seek advice. These investments are for the long term. They are high risk and can fall as well as rise in value: you could lose all the money you invest. Tax rules can change and benefits depend on circumstances. Quotes in the article represent the views of those quoted and not necessarily those of Wealth Club.
What does Trigify do?
Founder and CEO Max Mitcham built Trigify in 2023 in response to a persistent problem he experienced in media and social: the signals are there, but nobody is turning them into something a sales team can use.
From its beginnings as a consulting agency, Trigify eventually evolved into an intelligence platform that turns unstructured data and signals into actionable information for go-to-market teams.
Trigify does more than just social listening. By analysing conversations across social media and customer reviews, it produces useful data points on buyer readiness and market sentiment. These then trigger agentic workflows that automate CRM status updates or follow-up campaigns.
Essentially, Trigify enables sales teams to deliver a more targeted approach to more relevant prospects, at scale.
The company reports over 1,000 customers, amongst them TikTok, Wix – a global website building platform, and Clay – a leading AI go-to-market tool provider.
Why did Haatch invest?
Haatch specialises in backing early-stage B2B software-as-a-service (SaaS) companies. This reflects the founding team’s experience and expertise: four entrepreneurs with a history of profitable exits in this sector.
Because of this sector specialism, Haatch can provide its portfolio companies with hands-on support: attending board meetings and advising in areas such as growth strategy and exit routes.
Haatch seeks to back entrepreneurs – like Trigify’s Max Mitcham – who are building potentially disruptive digital businesses. These should be companies solving real and current problems for organisations, with the prospect in Haatch’s view of becoming indispensable to customers and highly attractive to acquirers.
Haatch first invested through its SEIS Fund in February 2024, following up via its EIS Fund in July 2024.
The investments exited in September 2026 when Trigify was acquired by HubSpot, a global agentic CRM platform. This generated a return of up to 3.53x for investors in its EIS and SEIS funds.
Please note, as the investment has been held for less than three years – the minimum holding period for EIS and SEIS tax relief – investors will not benefit from EIS and SEIS tax reliefs and will need to repay any income tax relief already claimed.
Trigify has built an exceptional product in a rapidly developing market, and HubSpot represents a fantastic home for their team. We are delighted to have supported Max, Hugo and Morgan on this journey and to deliver another profitable exit for our investors.
How might you invest in similar companies?
The Haatch EIS Fund and Haatch SEIS Fund are currently open for investment – you can apply online.
EIS investors should be able to claim up to 30% income tax in the current tax year or carry back to the previous tax year. SEIS investors should be able to claim up to 50% income tax and capital gains tax reliefs, amongst other reliefs. Tax rules can change and benefits depend on circumstances.
To date, the EIS fund has invested £23.8 million in 65 companies, of which £2.1 million has been returned to investors, with a remaining portfolio balance of £31.6 million (April 2026); the SEIS fund has invested £31.2 million in 154 companies, of which £1.9 million has been returned to investors, with a remaining portfolio balance of £36.1 million (April 2026). Past performance is not a guide to the future.
Haatch EIS targets a return of 3x over a planned holding period of five to ten years, and Haatch SEIS targets a return of 5x over a planned holding period of five to ten years – high risk and not guaranteed.
See performance of Haatch EIS
Performance of Haatch EIS Fund per £100 invested
Source: Haatch Ventures LLP, as at April 2026. Past performance is not a guide to future performance. The chart shows realised returns, if any (where share proceeds have been returned to investors as cash) and unrealised returns (where cash has not yet been returned and the value of the investments is based on the manager’s own valuation methodology) There is no ready market for unlisted shares. The figures shown are net of all fees and do not include any income tax relief or loss relief.
See performance of Haatch SEIS
Performance of Haatch SEIS Fund per £100 invested
Source: Haatch Ventures, as at April 2026. Past performance is not a guide to future performance. The chart shows realised returns (where share proceeds have been returned to investors as cash) and unrealised returns (where cash has not yet been returned and the value of the investments is based on the manager’s own valuation methodology). There is no ready market for unlisted shares. The figures shown are net of all fees and do not include any income tax relief or loss relief.
Wealth Club aims to make it easier for experienced investors to find information on – and apply for – investments. You should base your investment decision on the offer documents and ensure you have read and fully understand them before investing. The information on this webpage is a marketing communication. It is not advice or a personal or research recommendation to buy, sell or hold any of the investments mentioned, nor does it include any opinion as to the present or future value or price of these investments. It does not satisfy legal requirements promoting investment research independence and is thus not subject to prohibitions on dealing ahead of its dissemination.
Alex Davies
Chief Executive
Alex was a board director at Hargreaves Lansdown, where he worked for 15 years. He was responsible for building Hargreaves Lansdown into the biggest direct-to-consumer SIPP provider in the UK with more than 150,000 clients and over £12 billion under management. He is a keen investor with a portfolio of shares, funds, student property, EIS and VCT investments.