This AIM IHT service is managed by Puma Investments, part of Shore Capital, one of the largest AIM market makers.

The service is managed by Dr Stuart Rollason, an experienced small and mid-cap investment professional. He was previously at Kestrel Partners LLP, where he led the management of the AIM IHT service for a decade. Dr Rollason was appointed in 2021 to replace Justin Waine, the Puma AIM IHT service's Investment Director since 2014.

The service currently has £101.9 million in assets under management (March 2022).

  • Portfolio of 25 to 35 AIM stocks
  • Bias towards family-owned or founder-controlled firms
  • Minimum investment £20,000 - you can apply online
  • Apply in an ISA: top up or make a new subscription online using the link below. To transfer existing ISAs, please download, print and complete the application form and post it to us
  • Apply outside an ISA: please contact us for details

Important: The information on this website is for experienced investors. It is not a personal recommendation to invest. If you’re unsure, please seek advice. Investments are for the long term. They are high risk and illiquid and can fall as well as rise in value: you could lose all the money you invest.

Read important documents and then apply

The manager

The Puma AIM IHT service is managed by Puma Investments, part of the Shore Capital group. Puma Investments has £1.73 billion in assets under management, of which £101.9 million is held within the AIM IHT service.

In April 2021, Justin Waine, the service's Investment Director stepped down after seven years. Puma Investments appointed Dr Stuart Rollason as his replacement. Dr Rollason is an experienced small and mid-cap investment professional, with 20 years’ experience. He joins from Kestrel Partners LLP, where he led the management of the AIM IHT service for a decade. Dr Rollason is supported by Joseph Cornwall, investment analyst, who joined Puma in August 2021.

Investment strategy

Dr Stuart Rollason will continue the same strategy employed under Justin Waine. However, the number of holdings in the portfolio is expected to increase.

The service targets mature AIM businesses screened across three key metrics: quality, growth and value. Capital preservation is also a priority.

The strategy focuses on companies with sensible management, particularly those with a stake in the business. Companies will be selected for their potential to generate returns exceeding the cost of capital - not guaranteed.

In addition, the portfolio seeks companies with sustainable margins, sales and profit growth and a sensible balance sheet. Having a cheap valuation isn’t the most important factor for Puma. A strong balance sheet, with limited gearing, is more important, in its view. The firm looks at companies with a market cap of at least £50 million.

The targeted hold period for investments is three to five years but longer positions will be considered if the company continues to improve and valuations remain sensible. Holdings will be sold when companies reach what Puma considers to be an appropriate fair value or if the investment team change its view on a stock. Puma believes it is better to exit a position sooner – even if this results in a loss – than potentially incur a greater loss later on.


Investors will each hold a portfolio of around 25-35 shares. This is currently a relatively concentrated portfolio when compared with its peers. Each portfolio aims to closely mirror the investment director’s own portfolio but individual portfolios will vary.

The portfolio seeks to be fully invested in AIM shares, with only a small cash position (approximately 2-5%). The average position size is 2% to 6%, with no position expected to be greater than 10% of the portfolio.

The portfolio avoids early-stage companies such as loss-making miners, biotechnology companies and high-growth concept stocks, as well as small companies with a market cap under £50 million.

Currently, the average market capitalisation of companies in the portfolio is £517 million (March 2022). The chart below shows the portfolio sector breakdown for the top 10 sectors, which together account for c.84% of the portfolio. 

Sector breakdown (%)

Market capitalisation breakdown (%)

Source: Puma Investments, 31 March 2022.

Examples of portfolio companies

Focusrite – Puma AIM IHT ISAFocusrite

Established in 1989, Focusrite has developed a range of high-quality audio recording and production equipment for audio professionals and amateur musicians alike. Due to the diversity of its products, the company caters to everything from multiple stages at Glastonbury Festival through to theatre productions, and even church services. 

Since listing on AIM in 2014, the company has increased group revenues from £41 million (FY 2014) to £174 million (FY 2021) and now operates under eight established brands in more than 240 territories globally.

While the professional audio and live music industry was severely impacted by the pandemic, Focusrite experienced a significant uptake in its studio packs and home recording software and hardware. Furthermore, despite global disruption to shipping and component supply, the business has continued to fare well through a combination of long-term planning and intensive data analysis to identify changing customer buying behaviours and trends.

Puma invested in the company due to the strength of its brand and diversified customer base. The company is one of the largest holding within the portfolio, accounting for 7.06% of the portfolio (March 2022). 

Belvoir Group – Puma AIM IHT.jpgBelvoir Group Plc

Originally founded as a residential lettings agency in 1995, Belvoir Group Plc has expanded into one of the leading property, mortgage, and franchise groups in the UK.

The business adopted a franchise model early on which has helped the company expand organically. The franchise process is tightly controlled with franchisees receiving mentoring, business advice, and access to Belvoir Group branding, network, and marketing literature. In return, franchisees pay an upfront fee to Belvoir Group together with approximately 10-15% of annual turnover.

Alongside its franchise model, the business has made several acquisitions, helping to extend its geographic reach and services. One example being the Mortgage Advice Bureau whose addition in 2017 allowed Belvoir Group to expand into the financial services market. In total, the business now supports 463 offices across the UK under six brands. 

Puma invested due to the company’s high margin, and highly cash-generative business. Furthermore, while the business does have defensive qualities, Puma believes there are also opportunities for further growth under the experienced management team. 

Patisserie Holdings plc

As is to be expected, not all investments work out. A recent example is Patisserie Holdings plc.

Patisserie Holdings plc was formally placed into administration in January 2019 following the discovery of extensive fraudulent accounting irregularities back in October 2018. The shares have been marked down to zero with no return expected for shareholders.


The chart below shows performance over five years compared with other AIM IHT portfolios available through Wealth Club. Like other IHT portfolios, this is a discretionary managed service so each portfolio is likely to be different. 

Five year cumulative performance to 31 March 2022

The default view is the performance for this particular offer. You'll be able to see the performance of other AIM ISA offers if you click on the portfolio names above. Source: Puma and other AIM ISA managers. Performance is shown net of fees, excluding initial charges, with dividends reinvested, based on the average portfolio performance across the service, except for Puma and Fundamental which shows the performance of one example portfolio. Past performance is not a guide to the future. Dividends are variable and not guaranteed.

Five-year discrete performance

AIM IHT portfolio YTD 2021 2020 2019 2018 2017 Five years to 31 Mar 2022
Puma AIM IHT -12.9% 27.6% 2.8% 24.2% -20.1% 15.2% 23.9%

See five-year discrete performance comparison of all available AIM IHT portfolios

Source: AIM ISA managers (31 March 2022). Performance is shown net of fees, excluding initial charges, with dividends reinvested, based on the average portfolio performance across the service, except for Puma and Fundamental which shows the performance of one example portfolio. Past performance is not a guide to the future. Dividends are variable and not guaranteed.

Access to your investment

Investments in this portfolio are for the long term. However, if your circumstances change, you can request partial or full withdrawals from the portfolio at any time, subject to liquidity. In normal market conditions, Puma aims to fulfil withdrawal requests within two weeks but this is not guaranteed.

Risks – important

This, like all investments available through Wealth Club, is only for experienced investors happy to make their own investment decisions without advice.  Those considering AIM Inheritance Tax Portfolios should be comfortable with the significant risks of investing on AIM.

AIM IHT portfolios should only form part of a balanced portfolio. Your capital is at risk and you should not invest money you cannot afford to lose. The fewer the companies included in the portfolio, the higher the risk of loss if things don’t go to plan.  

AIM stocks can be hard to sell, particularly at the smaller end of the market, and can be illiquid. AIM shares can be very volatile especially if the market falls sharply. The difference between the buying and selling price (spread) of AIM shares is often wider than the spread for shares listed on the main market. 

Eligibility for BPR, based on current rules, is assessed at the date of death and will depend on the companies in the portfolio remaining qualifying. Broadly speaking, you will need to have held a BPR qualifying stock for at least two years and still hold it on death to qualify. Tax rules can change and benefits depend on circumstances.

Before you invest, please carefully read the Risks and Commitments and the offer documents to ensure you fully understand the risks. 


A summary of the main charges and savings is shown below. The investment may have additional charges and expenses: Please see the provider documents for more details. If you would like a full breakdown or a personal illustration, please let us know.

Full initial charge 4%
Wealth Club initial saving 3%
Net initial charge through Wealth Club 1%
Annual management charge 1.5% plus VAT
Dealing fees 1%
Performance fee nil
Exit fee nil

See example of the total charges over 5 years

Our view

The service targets mature AIM businesses screened across three key metrics: quality, growth and value. Notably, the portfolio steers clear of the AIM market’s increasing number of early-stage businesses, biotechnology businesses, and high growth concept stocks. The resulting portfolio is spread across a variety of sectors and has a bias towards businesses operating within industrial support services and construction and materials. 

The service has followed the same strategy since its inception, however, following the departure of Justin Waine in 2021, the team has been refreshed. The service’s current investment director, Stuart Rollason, was previously a Partner at Kestrel Partners LLP where he led their AIM IHT service for a decade. While Stuart adds experience, it should be noted that this is a small and recently formed team. 

See five-year performance of shares mentioned above

Wealth Club aims to make it easier for experienced investors to find information on – and apply for – investments. You should base your investment decision on the offer documents and ensure you have read and fully understand them before investing. The information on this webpage is a marketing communication. It is not advice or a personal or research recommendation to buy any of the investments mentioned, nor does it include any opinion as to the present or future value or price of these investments. It does not satisfy legal requirements promoting investment research independence and is thus not subject to prohibitions on dealing ahead of its dissemination. 

The details

Portfolio size
£101.9 million
Average market cap
£517.0 million
Initial charge
Saving via Wealth Club
Net initial charge
Last updated: 27 April 2022

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