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Bing, the little bunny who stars in the eponymous top-rated BBC CBeebies children’s show, is back.

The first EIS offer through Wealth Club, almost exactly a year ago, was overfunded in record time – it raised more than £3 million in just 34 days.

Now, Acamar – the independent production company behind Bing’s success – is launching a new EIS round. Acamar aims to raise just under £2.5 million and targets core case returns of 3.2x after tax relief – not guaranteed.

Acamar Films EIS Research Report May 2019-border


  • Further opportunity to invest in Bing, the number-one rated pre-school show on BBC’s CBeebies 
  • Last stage of planned £12 million fundraise first announced in 2018 
  • Potential to be a global brand – currently broadcast in 117 territories 
  • The CEO and his family have historically invested over £9 million over 10 years and committed more to this round
  • Proven, successful business but unusually still privately owned
  • Few assets of this calibre available in children’s IP sector 
  • Attractive structure – 60% share premium on non-voting EIS shares
  • Core case target returns 3.2x after tax relief – not guaranteed
  • Single company private offer – no diversification
  • Minimum investment £20,000

Important: The information on this website is for experienced investors. It is not advice nor a research or personal recommendation to invest. If you’re unsure, please seek advice. Investments are for the long term. They are high risk and illiquid and can fall as well as rise in value, so you could get back less than you invest.

The offer

This is an opportunity to invest in Acamar Films EIS – the company behind Bing, the BBC CBeebies number one preschool children’s show. 

Bing is a bunny – a loveable and authentic three-year-old, who entered the lives of British toddlers in 2014, courtesy of CBeebies, the BBC channel for pre-schoolers. Just five years later, Bing is the number-one rated preschool show and most successful programme in the channel’s digital history. It was one of the top 10 most downloaded programmes on the BBC iPlayer during 2018 – the only children’s programme on the list, the only programme not aired first in 2018, and impressively ahead of the England v Sweden football World Cup quarter final. 

Internationally, the show is currently available in 117 territories and has 60 signed licensing deals in several countries across multiple product categories. 

Online, Bing’s popularity is impressive: over 265 million requests on the BBC iPlayer and over 510 million views of Bing content on YouTube internationally since 2017, with 48.9 million views in March 2019 alone. Bing social channels reach 1.5 million fans every month on average.

Unusually for the sector, Bing is still independently owned. Acamar acquired the rights to Bing in 2005. It still has full control of its IP and entitlement to the vast majority of revenues (96% before recoupment of Acamar’s project equity). 

Reserve now – no obligation

Wealth Club aims to make it easier for experienced investors to find information on – and apply for – investments. You should base your investment decision on the offer documents and ensure you have read and fully understand them before investing. The information on this webpage is a marketing communication. It is not advice or a personal or research recommendation to buy any of the investments mentioned, nor does it include any opinion as to the present or future value or price of these investments. It does not satisfy legal requirements promoting investment research independence and is thus not subject to prohibitions on dealing ahead of its dissemination. 

The details

Single company
Target return
Funds raised / sought
£2.5 million sought
Minimum investment
28 Jun 2019 for next allotment
Last updated: 17 May 2019

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