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Bing, the little bunny who stars in the eponymous top-rated BBC CBeebies children’s show, is back.
The first EIS offer through Wealth Club, almost exactly a year ago, was overfunded in record time – it raised more than £3 million in just 34 days.
Now, Acamar – the independent production company behind Bing’s success – is launching a new EIS round. Acamar aims to raise just under £2.5 million and targets core case returns of 3.2x after tax relief – not guaranteed.
- Further opportunity to invest in Bing, the number-one rated pre-school show on BBC’s CBeebies
- Last stage of planned £12 million fundraise first announced in 2018
- Potential to be a global brand – currently broadcast in 117 territories
- The CEO and his family have historically invested over £9 million over 10 years and committed more to this round
- Proven, successful business but unusually still privately owned
- Few assets of this calibre available in children’s IP sector
- Attractive structure – 60% share premium on non-voting EIS shares
- Core case target returns 3.2x after tax relief – not guaranteed
- Single company private offer – no diversification
- Minimum investment £20,000
This is an opportunity to invest in Acamar Films EIS – the company behind Bing, the BBC CBeebies number one preschool children’s show.
Bing is a bunny – a loveable and authentic three-year-old, who entered the lives of British toddlers in 2014, courtesy of CBeebies, the BBC channel for pre-schoolers. Just five years later, Bing is the number-one rated preschool show and most successful programme in the channel’s digital history. It was one of the top 10 most downloaded programmes on the BBC iPlayer during 2018 – the only children’s programme on the list, the only programme not aired first in 2018, and impressively ahead of the England v Sweden football World Cup quarter final.
Internationally, the show is currently available in 117 territories and has 60 signed licensing deals in several countries across multiple product categories.
Online, Bing’s popularity is impressive: over 265 million requests on the BBC iPlayer and over 510 million views of Bing content on YouTube internationally since 2017, with 48.9 million views in March 2019 alone. Bing social channels reach 1.5 million fans every month on average.
Unusually for the sector, Bing is still independently owned. Acamar acquired the rights to Bing in 2005. It still has full control of its IP and entitlement to the vast majority of revenues (96% before recoupment of Acamar’s project equity).
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- Single company
- Target return
- Funds raised / sought
- £2.5 million sought
- Minimum investment
- 28 Jun 2019 for next allotment